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History of Saban Part 2

by Kurt Yoder,
Striking Gold With Costumed Heroes

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Haim Saban, Mauricio de Sousa, and Margaret Loesch
Photo courtesy of Margaret Loesch
Moving into the 1990s, G.I. Joe, Transformers, My Little Pony, and Muppet Babies. Saban and Levy had provided music to a few shows in the past that Loesch had produced, such as Dino-Riders and the animated Robocop series, among others. Saban, as a production company now working in conjunction with Marvel Productions, would release Little Shop, an animated series based on Little Shop of Horrors in 1991.

The following year, the two companies would score a huge hit with X-Men: The Animated Series, which saw the debut of music composed by Haim Saban and his company had to offer, and during one of these meetings, Saban pulled out his old pilot for Bioman which Loesch immediately recognized.

Before Saban had made his attempt to bring over Super Sentai in 1986, Margaret Loesch, along with Stan Lee, had attempted to shop around an adapted pilot of the 1981 series Taiyo Sentai Sun Vulcan and dealt with the same disinterest from TV producers back then as well. Now with Loesch in his corner, Saban worked on a new adaptation of the current Super Sentai series Kyoryu Sentai Zyuranger initially under the new name of "Galaxy Rangers" before settling on the name Mighty Morphin Power Rangers and shooting a pilot with new actors, while keeping some of the names from the original Bioman pilot. With a lot of focus testing and Margaret Loesch working hard to convince Fox Broadcasting and News Corp, as well as the network s that the show was worth picking up. When the show finally debuted on Fox stations in the fall of 1993, it became an overnight sensation that no one could have imagined.

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Mighty Morphin Power Rangers
Image via publicrecords.copyright.gov
As silly and quaint as Mighty Morphin Power Rangers seems now, with its mix of Saved By the Bell high school sitcom antics, martial arts fights, and transforming dinosaur robots, the show became the surprise hit of the season. Dominating in the ratings for kids' programming and selling merchandise like crazy. The Mighty Morphin Power Rangers were everywhere, and kids couldn't get enough of it. The Japanese toy company Bandai, who produced toys for Super Sentai in Japan, repackaged the toys to America while also creating original toys for Power Rangers and found themselves with one of the most profitable toy lines of the 1990s. The popularity of the series was so immediate, that Fox and Saban ordered additional episodes for the first season and got Toei to create new footage for the fight scenes with the costumes from Zyuranger to fill an order for 25 more episodes of Power Rangers.

As popular as the show was, it received numerous complaints for being considered too violent and was pulled from TV in Canada, Sweden, and New Zealand. Saban Entertainment thought the complaints and accusations that the show “encouraged resolving conflict through fighting” were ridiculous and overblown. The success of the series saw Fox renewing the show immediately for a second season, and Saban Entertainment would forgo paying Toei to film more footage for them and begin adapting footage from the next Super Sentai series, Gosei Sentai Dairanger, to keep the show moving. This practice would continue with every subsequent season of the show. The second season would also introduce the first original villain created for Power Rangers with Lord Zedd, voiced by the late Barbara Goodson.

The show's popularity would see the series being adapted into a live-action film by 20th Century Fox in 1995 between the second and third seasons. Keeping the original series cast , and with a modest budget, the film did well at the box office while being disliked overall by film critics. Power Rangers would continue for numerous years and was making Bandai, Fox, and Saban a lot of money, something that sadly was not shared with the cast of the series.

While Power Rangers had made its young, unknown cast of actors household names, the series was a non-union production, and the cast and crew were not privy to union protections or pay rates. Many of the cast were working for wages as low as $600 a week while performing their own stunts and putting in long hours on sets and at publicity events while not having managers or lawyers for protection. The cast didn't receive any royalty for the sales of merchandise, which was nearly a billion dollars in its first year. Many on the cast faced numerous instances of nearly being physically hurt on set, including original Pink Ranger actress Amy Jo Johnson nearly electrocuted during the filming of the second Power Rangers feature film as well. These low wages lead to prominent cast Austin St. John, Thuy Trang, and Walter Emanuel Jones to walk off set early during the second season, with the show writing the three leads out and replacing them with new cast Steve Cardenas, Johnny Yong Bosch.

The problems on set would continue throughout the show's production, with original cast member David Yost walking off set during the show's fourth series Power Rangers Zeo over homophobic and hostile attitudes from the production crew. Unfortunately, these exploitation issues around the series' production would continue throughout many of Saban's series. SAG issued a statement in 1998 condemning Saban Entertainment for exploiting its cast and forbidding union actors from working on any Saban Productions at the time. Around this time, 10 composers at Saban Entertainment, including Ron Wasserman, would attempt to sue the company for years of taking credit and royalties for their work. Saban would settle with the composers by giving them each only $10,000, with Haim claiming that this was more than fair because they never had a case they could win.

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VR Troopers, Masked Rider, and Beetleborgs
With Power Rangers's success, Fox and Saban returned to Toei to work on adapting more of their tokusatsu shows for America. Shortly after Power Rangers second season started, Saban debuted VR Troopers, adapting together two of Toei's Metal Hero series from the 1980s, Superhuman Machine Metalder, and Dimensional Warrior Spielban, moving away from Power Rangers “teenagers with attitude” with a trio of young adults battling the army of a corporate overlord in the realm of virtual reality. The second season would add footage from a third series Space Sheriff Shaider. Despite doing strongly in ratings and being a hit, Saban ended the show with an unresolved conclusion as they had exhausted the footage of the three shows and didn't bother to continue the series.

In the fall of 1995, the third season of Power Rangers would begin with a multipart episode serving as a backdoor pilot for Kamen Rider: Dragon Knight in 2008.

The following fall would see another attempt at adapting Metal Hero with Big Bad Beetleborgs, using footage from the recent Juukou B-Fighter series, Beetleborgs featured three young, comic book obsessed kids wandering into a haunted house and freeing a phantasm named Flabber who grants them their wish to become their favorite comic book heroes. The wish also brings the villains of the comic to life, so now the three kids fight off the villains while getting up to kid stuff at the local comic book store and dealing with Flabber and his horror movie monster friends at the haunted house. The show aimed at a younger audience than Power Rangers and did well for itself, getting renewed for a second season Beetleborgs Metallix, adapted from B-Fighter Kabuto for 1997. The next Metal Hero series B-Robo Kabutack, went with much more cartoonish mascot costumes and the production decided it wasn't worth trying to adapt them.

Power Rangers would wrap up its fourth season, Power Rangers Zeo, at the end of 1996 and, in the spring of the following year, would release the second theatrical film, Turbo: A Power Rangers Movie directed by Shuki Levy. Made to set up the next season of the series, Power Rangers Turbo, the film underperformed severely at the box office, and the show started to sag in the ratings. The middle of the series would see the remaining former cast of previous shows all replaced with new characters taking over as the Rangers; most of this cast would continue into Power Rangers in Space, which would save the series from being canceled and continue into the new millennium.

Anime Syndication Efforts and Attempts at Original Tokusatsu

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Teknoman, Eagle Riders, and Samurai Pizza Cats
Outside of adapting tokusatsu, Saban continued attempts with anime adaptations throughout the 1990s on variation networks and in syndication. In 1991, they would create The Little Mermaid didn't work, since Disney would release their animated series based on their hit film that did much better than Saban's series.

Other adaptations Saban made in the mid-1990s included Paul Schrier voicing the series lead villain and new music by Ron Wasserman too. Both series would only air briefly in US syndication before disappearing completely from the airwaves, but both would air in full later in Australia.

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Animerica 1996 ment for Dragon Ball Z
Image via www.kanzenshuu.com
In 1996, Saban Entertainment partnered up to help a struggling startup company with their efforts to dub a popular anime series they had licensed from Toei. Toonami block, where Dragon Ball Z would become a massive hit for Funimation, who would start dubbing the series again in 1999.

Saban continued their original live-action productions throughout the decade as well; they had a modest hit TV series with an adaptation of the popular Sweet Valley High book series beginning in 1994 and running for four seasons. In 1997, Saban would once again attempt to capitalize on Teenage Mutant Ninja Turtles and attempt their hand at an original tokusatsu style series, with a live-action series Ninja Turtles: The Next Mutation. The short-lived live-action show filmed in Vancouver introduced a fifth turtle to the group, Venus de Milo, and new villains alongside Shredder and the Foot Clan. Despite a strange crossover episode with Power Rangers in Space, the series failed to find an audience and ended after 26 episodes.

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Ninja Turtles: The Next Mutation and Mystic Knights
The company attempted its own original transforming heroes tokusatsu-style show in 1998 with Mystic Knights of Tir Na Nog, loosely based on Irish mythology and filmed in Ireland. The series would find orphan Rohan, his friend Angus, along with Princess of the Kells, Deidre, and Ivar, the prince of a foreign land, battling against Queen Maeve with their mystical armor and weapons. Later ed by a fifth knight, the group of heroes would face off against mythical foes and monsters while gaining new powers and some very toyetic vehicles along the way over the 50 episodes produced.

Plans for a second season of Mystic Knights were halted when Saban decided to put the budget allocated for the series towards other projects. After originally being planned as the last season of the series, 1998's Power Rangers in Space had pulled in strong ratings again for the franchise, and Saban greenlit the next season as Power Rangers Lost Galaxy. Saban also began work on an English dub of a popular kids' anime series involving battling monster friends in 1999.

Saban Takes Over Fox Kids and Creates The Fox Family Channel

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Digimon

During all of this time, Margaret Loesch, Saban's strongest advocate at Fox, had tried to convince the network to buy Saban Entertainment so they could make better use of Saban's expertise in international distribution. Haim Saban however insisted instead that his company should merge with Fox Kids in a partnership deal to form Fox Kids Worldwide. Soon after this formation, Saban convinced the head of the network, Rupert Murdoch, that Fox needed their own kids' cable network to compete with The Family Channel, owned by televangelist Pat Robertson.

After months of negotiating, Fox acquired the channel for nearly $2 billion in 1998 and renamed the channel to Fox Family Channel, keeping Robertson's 700 Club series on the air as part of the sale agreement. With the rebranding of the channel, Fox set out to make a more youth-oriented channel for kids and young teenagers and would also pick up a deal to air Thursday night MLB season games in 2000. The channel's refocus on demographics alienated its core audience of older viewers and lost 35% of its primetime viewership. Margaret Loesch also found herself out of a job at Fox Kids after the merger; she never thought Haim would ever turn his back on her after all their success together.

By the end of the 1990s, Digimon: Digital Monsters would find a large audience among kids who enjoyed the series' characters and a fun English dub that added plenty of silly lines and gags but kept the heart of the original story intact.

One thing that made Digimon stand out at the time was this adaptation didn't shy away from or attempt to hide the fact its characters were Japanese kids from Japan; while the show would undergo many of the usual editing practices at the time for network broadcasting, the cast of the English dub featured a great cast and performances. The dub cast would also include Haim's step-daughter Digimon: The Movie into movie theaters, edited together from three separate Digimon theatrical shorts and doing decently at the box office This would be the last time Saban would be involved with the theatrical release of an anime series.

Between the main Fox Kids block and the Fox Family Channel at the turn of the millennium, Saban would continue making Power Rangers series, as well as the TV movie and series reboot The New Addams Family, and the very short-lived oddity Los Luchadores, a series about Lucha libre wrestlers who are also superheroes, with white Canadian actors who were not actual professional wrestlers. Saban also continued producing cartoons for Fox as well with Marvel Comics-based series Silver Surfer, The Avengers: United They Stand, and Spider-Man: Unlimited. They also produced a cartoon series about professional race car driving with a sci-fi flare with NASCAR: Racers.

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Transformers: Robots in Disguise, DinoZaurs, Flint The Time Detective, and Mon Colle Knights
Other anime series adaptations around this time included the short-lived Canadian/Japanese co-production Nelvana.

The year 2000 would also see one of the most questionable attempts from Saban and Bandai to adapt a notable anime series for the sensibilities of the Fox Kids block with their attempt of airing The Slayers by Saban around this time, but Fox Kids declined to pick up the series, and this project was shelved.

While these successes were happening on Fox Kids on the main network, the fledgling Fox Family Channel was floundering badly. The former older audience for The Family Channel, used to watching reruns of older television shows and westerns, had left in droves, and the network struggled to pick up new viewers with its new aim towards younger audiences. Having written a clause into his ownership contract on the network and now seeing the writing on the wall for one of the few times his television work failed, Saban decided it was time to sell his stake and find a new buyer, which will be discussed in the final part of this lookback at Saban Entertainment.


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