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#SetTheStage with Tetsuya Kawakami
by Sony (Paid ment),
It's time to #SettheStage.
For those of us who love pop culture, Crunchyroll series on an Xperia phone, Sony plays a crucial role in your entertainment experience in some way. And nowhere is Sony's presence felt more than in the world of anime.
You've likely heard by now that Sony's CloverWorks, and Boundary.
Our first special #SetTheStage video focuses on Sony's veteran animator Kaguya-sama: Love is War. He's a celebrated animator, animation director, and character designer who has been working in the industry for decades. Kawakami's job is to make sure the anime you watch looks great from start to finish, checking that movement is clean and fluid and ensuring those fast-paced action scenes or emotionally-fraught dramatic revelations hit the right visual notes.
In this exclusive video interview, Kawakami talks about the creative process while responding to various viewer comments. You'll hear about what Kawakami prioritizes most in his approach to animation and character design, how his gaming experience is reflected in his work on 86 EIGHTY-SIX, the challenges of rapidly moving from one project to another, and managing fan expectations (You might be surprised to learn that all of your YouTube reaction videos aren't going unnoticed by the people making your favorite shows!)
The part where Kawakami discusses adapting light novels to animation is particularly interesting. With manga, the important elements that need to be adapted to animated form are very obvious in the drawings. Light novels, however, tend to be longer and more verbose with fewer visual references. This necessitates crucial decisions about what needs to be focused on and how to adapt characters that primarily existed only in text into animation.
Funimation, Crunchyroll, Aniplex and A-1 Pictures are just a few of the many different companies that comprise Sony's entertainment businesses: Sony Interactive Entertainment. All of these organizations are driven by one crucial element: the creators. The media you've come to love – be it anime, games, film, TV, or music -- is the result of the work of many people working together to create something special. These ionate creators are the lifeblood of Sony's entertainment initiatives. They are some of the most talented, driven, unique, and creative people in the industry. And now, Sony wants you to hear from your favorite media creators through candid, fan-focused experiences that give you a peek behind the scenes of their creative processes, responding to you and your comments about their work.
This is only one of many #SetTheStage special features to come. We hope you'll us again to connect with more of your favorite Sony artists and creators for exclusive behind-the-scenes content powered by Sony's industry-leading innovative technologies.
